Since a Service is the product of a process and not the processes itself, Service Management is also about the product and not the process. Therefore, the activities of management that include planning, organizing, directing, coordinating and controlling, focus on the service product.
The Service Manager will bring the product concept through a design process to create a model. They will bring the product model through the delivery process. The model will be copied each time it is delivered. The Service Manage will also bring the service model through many improvement processes.
If the service is a generic offering to a market place, the delivery process is most likely to be an operations type process. If the service is customized and delivery is unique for each individual customer, the process will most likely be a project type process.
All design efforts are unique, therefore some are project type processes and some are ad-hoc artisan type processes. Improvement processes are usually project type processes.
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